Nicki Minaj's logo typography is girly as it consists of pinks and purples showing her feminine side but also the font is quite sharp and pointy suggesting that she has another side to her than just a girly side, a side that's sassy, intimidating and can be nasty if you upset her.

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Overall i would say that Nicki Minaj has a image in the media due to the way she dresses and behaves, she's portrayed as promiscuous, sexual and doesn't behave very feminine/ lady like. Nicki Minaj is sexualised due to the way that she dresses, she wears very revealing outfits that consist of her showing off a lot of her body such as her boobs. This creates the image that she's confident in her own skin but also slightly promiscuous; this is also confirmed by the way she poses win pictures and it can be sexual poses and she also looks very confident.  

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We can see within the media that she's very active on her social media and tweets several times a day with updates. She expresses her feelings and talks very much in slang language showing that she's gangster and giving connotations of the genre of music she produces which is rap music. She also has a large amount of followers on twitter at 21 Million followers.

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Nicki Minaj has also worked in synergy with Mac Cosmetics to bring out her own line of lipsticks, this is important for the artist as Mac Cosmetics is such a well know high quality worldwide brand, that is used from the average person to film make up and catwalk make up. This enabled Nicki to hit a extremely large target audience and make her even more well known and to get people taking about what she has brought out product wise - furthermore getting them to be encouraged to look at her music.